Aqua
The water base that forms the foundation of the formula, supporting smooth, even application and helping the mascara glide consistently from root to tip without dragging or pulling.
See the difference
Drag the slider to see how the Waterproof Curl and Length Mascara transforms bare lashes into lifted, lengthened, defined lashes with a formula that resists smudging throughout the day.
After
Before
Beauty Kiwi eye care
See how the Waterproof Curl and Length Mascara outperforms ordinary mascaras for curl, length, and all-day smudge-proof wear.
Ordinary mascaras tend to smudge and flake within hours.
Heavy formulas can clump and flatten the lash curl over time.
Colour and definition fade quickly, especially in heat or humidity.
Ordinary mascaras often deliver minimal visible length.
Locks in definition all day with no fading or smearing.
Coats each lash smoothly while helping maintain a lifted curl throughout the day.
Resists sweat, oil, and humidity from morning to night.
Buildable formula adds visible length and definition coat by coat.
Buildable formula for natural or dramatic lash looks.
What's inside
The Waterproof Curl and Length Mascara is built on a carefully selected formula designed to coat lashes smoothly, maintain a lifted curl, and resist smudging through sweat, humidity, and everyday wear.
The water base that forms the foundation of the formula, supporting smooth, even application and helping the mascara glide consistently from root to tip without dragging or pulling.
A film-forming copolymer that coats each lash with a flexible, buildable layer, adding visible length and definition while helping the formula resist smudging and flaking throughout the day.
A microcrystalline wax that provides structure and hold, helping lashes maintain a lifted curl without feeling stiff or heavy.
More than a mascara
Smooth application, buildable length, and an everyday formula created to make lifted, defined lashes feel effortless.
4.59 from 264 Reviews
Real customers, real results
Hundreds of verified buyers rate this mascara 4.59 out of 5, praising its smooth application, lifted curl, and smudge-proof finish.
Mascara essentials
Waterproof Curl and Length Mascara questions
A precise guide to application, waterproof performance, curl maintenance, removal, and the formula behind this buildable, smudge-proof mascara.
Place the brush at the lash roots. Move upward using a gentle zigzag motion. Allow the first coat to dry briefly, then apply another coat for added definition.
Yes. The buildable formula resists water, smudging, sweat, and excess oil for a polished finish that lasts. Wear can vary by skin type and activity.
Remove with a suitable eye makeup remover. Work gently along the lash line until the formula has dissolved, then cleanse as usual.
Yes. The formula coats each lash smoothly and helps maintain a lifted curl throughout the day without weighing lashes down.
One coat delivers natural definition. Apply a second coat for more visible length and a bolder, more dramatic lash look.
The formula features a film-forming polymer for length and smudge resistance, beeswax for curl hold, and panthenol for lash conditioning and smooth application.
It has 264 reviews and an average rating of 4.59 out of 5. One featured review says: I love how this mascara lifts and lengthens my lashes without making them feel stiff or overly heavy. It stays neat throughout the day, and I can easily add a second coat when I want more definition.
Start with clean, dry lashes. Place the brush at the roots and move upward with a gentle zigzag motion for even coverage from root to tip.
Beauty Kiwi mascara community
From natural everyday definition to bold, dramatic lashes, see how the Waterproof Curl and Length Mascara brings smooth coverage and polished wear to everyday lash looks.
Smooth application
All-day hold
Buildable coverage
Lifted curl
Visible length
Waterproof wear
Easy precision
Smudge-proof finish
Customer favourite
Natural but defined
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